While Mail Campaigns, and Jetpack CRM more generally, does its best to protect you (and your contacts) from spam-like activity, the ultimate responsibility lies with you, the sender.
We provide software that allows you to send emails, and we do our best to deliver widely reliable mail sending, with the flexibility to comply with local email laws (e.g., CAN-SPAM).
However, regardless of local law, we urge all Mail Campaigns users to ensure that any list of contacts to which they send emails is opted in correctly to receive those communications. Further, you have up-to-date email addresses for them.
Sending content to sketchy email lists can notoriously get your server or email service banned or marked as disreputable. At minimum, you will receive many “bounce backs” (undeliverable, delayed, etc.) This will affect your ability to get reliably delivered email.
Most importantly, your contact list is your business, and we do not intend to create software that supports spam or spam-like activities.
Let’s keep making our businesses better!
In addition, since the 2021 debut of Apple’s Mail Privacy Protection, it’s more important than ever to keep your email lists clean. This guide for email hygiene provides actionable solutions.
You can read more about email tracking and MPP.