How to set up Livestorm for Jetpack CRM

Install the Jetpack CRM Livestorm Connector

Once you install and activate the Livestorm extension, you need to take no other action from the CRM point of view.

Instead, you should head over to the Livestorm site:

1. Log in to your account.
2. Access the Livestorm webhooks area.
3. Once you’re in there, head to Webhooks box.
4. Now, you need to add your site URL with the CRM parameter code to tell the CRM that the information is coming from Livestorm, and it should interpret it. To do this, enter the URL to your CRM with the parameter ?zbs_listener=livestorm. This has to go at the end of your site URL. For example, it should look like this: https://yousiteurl.com?zbs_listener=livestorm

As a reminder, ensure the Livestorm connector extension is installed and activated. To take advantage of the full CRM features, for example sending emails to certain contacts based on tags, you can check one of our bundle plans which includes multiple extensions that can work well together..

Start getting webinar sign-ups

You’ll receive new leads for your webinar via the Livestorm registration page. These sign-ups will be added to the CRM contacts list and tagged with the “Livestorm” tag, webinar topic, and date.

The screenshot above shows how our webinar registration page looks: it contains the subject of the webinar, its date and time, a countdown to the event, and a simple register form to sign up.

As you capture leads from the webinar into the CRM, the information on the registration page is useful for filtering contacts by tag and seeing exactly which webinar they are signed up for.

This is where the power of the CRM comes in. You can now see:

• The number of sign-ups you get for the webinars over time.
• The number of contacts you get because of the webinar.
• The split between Leads and Customers for your webinars.

The main goal of running webinars, in our case as Jetpack CRM, is to help more leads decide to become customers of either an extension or a bundle plan. If we were only getting customers to sign up, then the webinars might be better suited (for those attendees) to be more of a “clinic” where we can help solve specific questions related to extensions.

Why tagging matters

Through the Jetpack CRM Livestorm extension, each contact is tagged with their webinar date, which becomes important when we want to use that information.

For example, you can now create a MailCampaign broadcast or sequence that targets only Leads who DO NOT have the tag “Livestorm”. This means you will communicate with only those who have not signed up before – and potentially get fresh sign-ups.

This is important as you don’t want to bother people who have signed up for the webinar to sign up again.

You can also use these tags for post-webinar marketing and follow-up purposes. If you discuss a certain feature or offer in the webinar, you can now easily select all the people who had signed up and inform them via email about what you discussed, and remind them about any offers that are running or any other webinars they may like to see.