Jetpack CRM allows you to use third party plugins, like Contact Form 7 and Gravity Forms, to add contacts.
You have the option of mapping a variety of fields from your contact form into Jetpack CRM. This page shows you the default contact fields available from v2.96.
Available Contact Fields for Lead Generation Forms
The standard fields in the Jetpack CRM all have the following field keys to go with their names. These should be prefixed with jetpackcrm-
when using in a contact form (e.g., jetpackcrm-fname
):
prefix = Prefix fname = First Name lname = Last Name email = Email Address addr1 = Address Line 1 addr2 = Address Line 2 city = City county = County (State) postcode = Postal Code (Zip Code) country = Country secaddr1 = Address Line 1 (second address) secaddr2 = Address Line 2 (second address) seccity = City (second address) seccounty = County (State) (second address) secpostcode = Postal Code (Zip Code) (second address) seccountry = Country (second address) hometel = Home Telephone worktel = Work Telephone mobtel = Mobile Telephone ... and if you have any custom fields, they'll be something like: notes food-choice another-custom-field and-another
In addition to the standard contact fields, you can also map custom field to forms. You can see all of your custom field names on the Custom Fields setup page.
Custom Field Setup for Form Plugins (Contact Form 7, Gravity Forms)
Setting up Multi-value Custom Fields
If you’re setting up a custom field type that allows multiple values (e.g., Checkbox), you must have matching values in both Jetapck CRM custom field settings (under CSV of options) and Forms plugin field settings.
Note: multi-value select options are case-sensitive. Make sure that the spelling and case is identical in both Jetpack CRM custom field settings, and in the form editor.


If “CSV of options” is left blank in Jetpack CRM multi-value custom field settings, you’ll run into the warning message No Options!
Gravity Forms Connect: Supported Fields
Supported Field Types
Currently, Gravity Forms Connect can capture the following field types:
- Text fields: Single Line Text, Paragraph Text
- Number and Date
- Single-value fields: Drop Down, Radio Buttons
- Multi-value fields: Checkboxes, Multi Select
- Contact information: Name, Phone, Email
Choosing the correct Custom Field type
Choosing the correct custom field type will depend on whether or not the Gravity Forms field type allows multiple selections or not. See the below chart for choosing compatible field types:
Gravity Forms Fields | Compatible Jetpack CRM Custom Field Type |
Allows multiple selections (Checkboxes, Multi Select) | Checkbox |
Only allows one selection (Drop Down) | Select , Checkbox |
Radio Buttons | Radio |
Text (Single Line Text, Paragraph Text) | Textarea |
Number | Numeric |
Date | Date |