Jetpack CRM comes with a lead generation form. While it’s not possible to add fields to the default Jetpack CRM lead generation form, you can use a custom Jetpack Form instead.
First, you’ll want to make sure the Jetpack plugin is installed and activated.
Next, activate the Jetpack Forms module within Jetpack CRM.
- In the WP Admin dashboard, go to Jetpack CRM > Core Modules.
- Enable the Jetpack Forms core extension.

Classic Editor
Add a Jetpack Form into any page or post. That’s it!
Adding custom fields
If you’ve created custom fields in Jetpack CRM, you can include those custom fields in your Jetpack form.
- Add the desired field into the Jetpack form.
- If you’re not there already, click the Text tab to view the form shortcode.
- Locate the contact field shortcode for the custom field. It should look something like this:
[contact-field label="Custom Field" type="text" /]
- Add
id="jetpackcrm-custom-field"
into the contact field shortcode, replacingcustom-field
with the actual slug of the custom field you want to use. So the above example would change to this:[contact-field id="jetpackcrm-custom-field" label="Custom Field" type="text" /]

WordPress (Block) Editor
Add a Jetpack Form block into any page or post.
While the Jetpack Form block is selected, make sure Jetpack CRM integration is enabled in the block settings.

Adding custom fields
If you’ve created custom fields in Jetpack CRM, you can include those custom fields in your Jetpack form.
- Add the desired field into the Jetpack form.
- With that field selected in the form, open the Advanced section of the form block settings.
- Enter
jetpackcrm-custom-field
into the Unique CSS ID field, replacingcustom-field
with the actual slug of the custom field you want to use.

What’s the main difference between the Jetpack contact form and the Jetpack CRM form?
The Jetpack plugin contact form allows you to add a contact form to your site and sends you an email notification when someone submits the form.
The Jetpack CRM form, on the other end, allows you to add an email signup form to the site. This is different from Jetpack’s contact form and does not send you an email notification when someone signs up.